The SO|ARCH Approach

The Business of Design is at the heart of my practice. My integral approach combines business strategy with leadership coaching and creates successful A+D firms. I work with my clients on the visionary side, as well as the analytical/practical side of their business

And regardless of firm size, successful A+D practices share a similar profile, which is based on this 3-step approach:
  • Create a vision
  • Think long-term
  • Mind the store
I create individual roadmaps based on my major service areas:
  • Business Strategy – Create your big picture based on your vision for your practice.
  • Brand – Create a plan that tells your story and resonates with talents and clients.
  • Design & Practice Leadership – Nurture your core leadership team that shares your vision and invests making it happen.
  • Finance – Achieve financial health through goal setting, action and accountability.
  • Operations & Practice Management – Create an optimized organism of staff, systems and processes that supports each element and is rooted in your vision.
  • Leadership Coaching – Generate your personal success story through guided action, self-reflection, heart centered activity and support networks.

While the strategies that I develop with my clients are responsive to their particular circumstances, I have come to conclusion about this universal truth: Understanding what motivates an individual or a leadership team – beyond money – is an important first step toward impactful and sustained success.

We build strong A+D firms with resilient and adaptable leadership teams.

 
 

“In collaborating with Elisabeth on a transition master plan for my nearly 30-year old firm, I am grateful for her keenness of perception, experienced point of view and enlightened approach--a radical candor laced with humanity aligned on a path for life”

- Jill Neubauer, JNA Architects

 
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