What Makes Growing an A+D Firm So Hard?

You're brilliant at design. You built a practice on creative excellence and client relationships. But now you're facing challenges you never trained for:

• Financial reports you don't understand (or don't trust)

• Business development that feels reactive, not strategic

• Operations that can't keep pace with growth

• A leadership team that needs structure and systems

• Succession questions you keep postponing

Here's the truth:

Most architects become firm leaders without ever learning to run a business. The skills that made you successful at design don't automatically translate to financial management, operations, or systematic business development.

That's where I come in.

I Don't Just Consult on A+D Firms—I've Run Them

With 25+ years leading operations at notable Bay Area practices (EHDD Architecture, Lowney Architecture, Sherwood Design Engineers), I've:

• Scaled teams from 15 to 80+ employees

• Driven 100-125% growth at multiple firms

• Navigated ownership transitions and leadership changes

• Built financial systems that actually inform decisions

• Developed BD strategies that generate qualified opportunities

Now, through SO·arch Business Strategy Consulting, I work with founders and leadership teams facing the exact challenges I've lived. I combine three things most consultants don't have:

1. Inside Operations Experience: Former COO who's held the roles you're trying to fill

2. Business + Design Fluency: California licensed architect (LEED AP) with Columbia MS degree—I speak both languages

3. Leadership Development Expertise: Certified Integral Coach (CIC) who develops leaders, not just fixes systems

Schedule a 30-minute discovery call to discuss your firm's specific needs here.

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